Project Overview

Caviar

A plain white baseball cap held against a bright blue sky.

Caviar: Redefining Web3 Luxury E-Commerce


The intersection of high fashion and blockchain has historically been limited to niche NFT drops. Caviar is changing the narrative by building a fully realized, Web3-native luxury e-commerce platform. Focused on exclusive merchandise and high-end lifestyle products, Caviar is where the digital economy seamlessly purchases real-world prestige.

Unlike standard marketplaces, Caviar secures official sales licenses directly from top-tier luxury brands, allowing them to design and sell exclusive in-house merchandise. They have also introduced a gamified "mystery box" shopping experience, injecting the thrill of Web3 mechanics into the traditional retail process. What makes Caviar truly game-breaking, however, is its payment infrastructure. By accepting both stablecoins and traditional Web2 rails like Visa and Mastercard, Caviar completely removes the friction of the checkout process.

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PROSPECTIVE FUNDING POOL

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IN SFI's INVESTORS NETWORK

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COUNTRIES COVERED

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WEB3 PARTNERS

BY THE NUMBERS: CAVIAR


Bridging high-end retail with the velocity of Web3.

  • $4,000,000 USDT in luxury merchandise volume sold.

  • 4 Days to achieve multi-million dollar sales records.

  • 100% Officially Licensed exclusive brand partnerships.

  • Dual Payment Rails supporting both Web3 (Crypto) & Web2 (Fiat).

Caviar's approach is a masterclass in driving mass adoption. To the traditional luxury consumer paying with a credit card, Caviar is simply an exclusive, high-end boutique. To the crypto native, it is a rare avenue to spend stablecoins directly on tangible, premium, real-world assets without needing to off-ramp.

Project overview and execution.


Supported by the aggressive operational push and massive offline network of SFI Group, Caviar’s launch metrics were staggering. Moving millions of dollars in inventory in a matter of days proves that when you combine official luxury branding, gamified Web3 commerce, and frictionless payment gateways, you unlock a massive, previously untapped demographic of hybrid consumers. Caviar isn't just selling luxury; they are mainstreaming the use of crypto in the real-world retail economy.

Other Portfolio Projects

Showcasing SFI Group's diverse investments, highlighting growth, impact, and success.

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Hong Kong SAR

©2026

START YOUR JOURNEY

Explore ideas at the intersection of startups, capital, and innovation. From market trends to founder tips, our team to help you scale smarter.

Think we're a good match?

Hong Kong SAR

©2026

START JOURNEY

Explore ideas at the intersection of startups, capital, and innovation. From market trends to founder tips, our team to help you scale smarter.

Think we're a good match?

Hong Kong SAR

©2026

START YOUR JOURNEY

Explore ideas at the intersection of startups, capital, and innovation. From market trends to founder tips, our team to help you scale smarter.